💰 Plans & Pricing
Unlike competitors that enforce prompt caps and charge per model, AICarma's pricing is based on two things only: the depth of AI models included and your deployment option. Every plan includes unlimited prompts, unlimited competitors, and unlimited reports.
Instruct vs. Thinking — What's the Difference?
⚡ Instruct Models
Instruct models are optimized for speed. They power the vast majority of everyday AI conversations — the quick, direct questions your customers ask daily.
Typical queries people ask Instruct models
- "Best vegan restaurant in Dallas"
- "Top CRM for small business"
- "Affordable running shoes for beginners"
- "What's the best project management tool?"
These are high-volume, fast-answer questions — the kind that drive most consumer and SMB purchase decisions. Monitoring instruct models tells you what AI says about your brand in everyday conversations.
Included in: Essential AI ($89/mo) & Advanced AI
🧠 Thinking Models
Thinking models use Chain-of-Thought reasoning — they don't just answer, they analyze step-by-step before responding. These are the models people turn to for high-stakes decisions.
Typical queries people ask Thinking models
- "Compare Tesla Model Y vs. BMW iX vs. Mercedes EQB for a family — total cost of ownership over 5 years"
- "Which ERP software will be cheapest to maintain for a 200-person company?"
- "Analyze the pros and cons of migrating from Salesforce to HubSpot"
- "What's the best cybersecurity stack for a healthcare startup with HIPAA requirements?"
These are considered, research-heavy decisions — often made by enterprise buyers, analysts, and decision-makers willing to spend more. Monitoring thinking models reveals why AI recommends competitors over you and exposes the reasoning logic behind brand rankings.
Included in: Advanced AI ($199/mo)
Three Deployment Options
Cloud SaaS
Sign up and start tracking in under 5 minutes. Hosted by AICarma, always up-to-date, zero maintenance.
Enterprise On-Prem
Deploy AICarma entirely on your own infrastructure. Your data never leaves your servers. Full data sovereignty.
Agency White-Label
Rebrand AICarma as your own product. Offer AI visibility tracking to your clients under your own brand.
Full Model Comparison by Plan
See exactly which models are included in each plan:
| Provider | Model | Type | Essential AI | Advanced AI |
|---|---|---|---|---|
| OpenAI | gpt-5-nano | instruct | ✓ | ✓ |
| Anthropic | claude-haiku-4.5 | instruct | ✓ | ✓ |
| gemini-3-flash | instruct | ✓ | ✓ | |
| xAI | grok-4.1-fast | instruct | ✓ | ✓ |
| DeepSeek | DeepSeek-V3 | instruct | ✓ | ✓ |
| Meta | Llama-4-Maverick | instruct | ✓ | ✓ |
| Qwen | Qwen3-30B-A3B | instruct | ✓ | ✓ |
| Perplexity | sonar | search | ✓ | ✓ |
| OpenAI | gpt-5.2 | thinking | ✕ | ✓ |
| Anthropic | claude-sonnet-4.5 | thinking | ✕ | ✓ |
| gemini-3-pro | thinking | ✕ | ✓ | |
| xAI | grok-4 | thinking | ✕ | ✓ |
| DeepSeek | DeepSeek-R1 | thinking | ✕ | ✓ |
| Perplexity | sonar-pro | premium search | ✕ | ✓ |
💡 No hidden limits. Both plans include unlimited prompts, unlimited competitor tracking, and unlimited reports. You'll never hit a usage cap or pay overage fees. See full pricing details →