How AICarma Works - Overview

How AICarma Works

AI is the new search engine. Every day, millions of people ask ChatGPT, Claude, and Gemini for recommendations — and those answers are shaping buying decisions. AICarma tracks how your brand performs across 14 AI models from 7 providers — including local LLMs like DeepSeek and Qwen. The most comprehensive AI visibility coverage in the industry.

14 AI Models Tracked
7 AI Providers
24h Monitoring Cycle

🧠 Zero-Context Intelligence

This is where AICarma fundamentally differs from other tools. We query AI models through their official APIs with zero user context. No conversation history. No personal preferences. No behavioral signals. Just a clean prompt and an unbiased response.

Why This Matters

When you ask ChatGPT about your own brand, it knows you. It has seen your conversation history, knows the topics you care about, and may automatically include your brand in responses — even when real customers wouldn't see it. This is the context bias problem, and it makes manual checking unreliable.

The Context Bias Problem

Imagine you run a CRM company and frequently discuss your product with AI assistants. Over time, the AI learns your context:

  • Your view: "What's the best CRM?" → The AI includes your brand because it knows you care about it.
  • Your customer's view: "What's the best CRM?" → Your brand may be absent entirely.

Tools that scrape browser sessions inherit this bias. They show your version of reality, not your customers'.

API vs. Scraping

❌ Browser Scraping

  • Inherits user conversation history and preferences
  • Results vary based on who's logged in
  • Fragile — breaks when UIs change
  • Slow — limited by browser rendering speed
  • Difficult to scale across many models

✅ Zero-Context API

  • Clean-room baseline — zero user history
  • Consistent, reproducible results every time
  • Reliable — stable API endpoints
  • Fast — parallel queries across 14 models
  • Scalable — hundreds of prompts effortlessly

The Bottom Line

Scraping gives you your view. AICarma gives you your customers' view. Our API-first approach produces a universal baseline that represents what a first-time user actually sees — something nearly impossible to replicate manually or through scraping.

See What AI Really Says About You

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